The Smartphone revolution is changing the mobile ecosystem. Managing a telecom business is no longer simply managing networks but more important managing customer experiences and expectations. The popularity and continuous growth of over the top applications such as Skype, Viber, Facebook, Google+ is putting pressure on network operators to find new ways of generating revenues. Innovative revenue sources are not easy to come by and very few mobile net.
The ever moving target of delivery added value and generating the most revenue out of each subscription is harder if service providers do not have a clear visibility of their customer’s behavior and experiences in using their services. Not only using communications services within the mobile network but more importantly outside the mobile network. Traditional customer intelligence is no longer enough to understand the ever changing customer experience and behavior.